I love opening a new bar of antiperspirant! The nice curved arch. No white residue down the side of the plastic case. No stray armpit hairs stuck to the top. The whole experience screams, "today is going to be a good day!"
When I opened up my new stick of Degree deodorant this morning and pulled the little plastic doohickey off to throw away I discovered that the folks at Unilever printed an inspirational message on the top of the white bar.
This morning's encouragement: "Take the Risk!"
Okay I will. No deodorant for me. . .
Check out this dude's take on his degree deodorant.
You should use the same approach that you do with your fortune cookie messages. Your famous addendum.
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